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The airport bestseller: the role & emergence of corporate autobiographies

Airport book shops are usually pretty crowded with books. I suppose their attempt is to satisfy the multiple needs of a smart, savvy reader who is pretty particular about their reading material. One of the most popular sections is a relatively new arena of literary pieces - they are stories of leaders who head up the biggest of the big. Jack Welch, Lou Gerstner, Richard Branson are but a handful of the characters we find on the autobiography shelf. It is this shelf that has grown significantly in the last few years along with it's prevalence as a genre.

picture of Jack Welch's autobiogrpahyOver the last decade we have seen the emergence of a new literary genre - that of the corporate autobiography. These are best-selling self-narratives of the high powered CEO in which we hear how their life is entwined with the organisation, how they navigate the business landscape and how they apply their personal style of leadership to the organisation. If nothing else, the emergence of this genre is proof alone that we're moving into an economic era characterised by personality and relationship.  read more »

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