It's a rare occasion that I'll attend a business breakfast. I'm not particularly good at the networking-vibe and well, until my third cup of coffee and a whole heap of scrambled eggs, I'm as talkative and interesting as our esteemed Minister of Transport, Jeff Radebe, at his best.
Nonetheless, I found myself at a Journal of Marketing breakfast yesterday that was addressing "Marketing in Crisis". It was a well-to-do event - the marketing garb is well-defined: Diesel spectacles, tweed jackets, bow-ties and business card in hand. Aiden walks in with his trusty 5-year old shoes, flapping cardigan and contact lenses ... clearly not of the Marketing fold. read more »

